Applied AI/ML Consultancy · London, UK

Applied AI that moves revenue,
not just metrics.

ML Productionisation  ·  LLM Integration  ·  Predictive Analytics  ·  AI Governance  ·  Fractional CAIO

Valinor AI delivers production-grade machine learning systems, LLM integrations, and AI leadership for growth-stage businesses. We take projects from raw data to deployed, monitored systems — end to end.

Clients include

Depop CheckATrade The AA
£1M/mo
Additional revenue generated
at 2.66× ROI
+3.7%
GMV uplift from real-time
price forecasting
+23%
PR-AUC improvement
on fraud classifier
+15%
Ad click rate increase;
+5% subscriber growth
2×
Return rate for new sign-ups;
early churn −5%
The Challenge

Most AI projects stall between prototype and production

  • Prototype notebooks never reach a serving endpoint
  • Advisory firms deliver strategy decks, not running systems
  • Narrowly specialised teams hit capability ceilings mid-project
  • AI Act deadlines approach with no compliance roadmap in place
  • Commercial value is lost in the gap between data science and engineering
Valinor AI

Full-stack ownership, from data to deployed model

  • End-to-end delivery: data engineering, modelling, deployment, monitoring
  • Outcomes framed in revenue, cost, and risk — not model accuracy
  • PhD-level rigour applied at commercial pace
  • AI governance and EU AI Act readiness built in where required
  • Fractional AI leadership for companies building their first AI function
Capabilities

What we deliver

Seven practice areas, each grounded in production delivery.

LLM Integration & AI System Connectivity

MCP server design, RAG pipeline architecture, agentic workflow development, and LLM integration into existing SaaS stacks — CRM, ticketing, reporting, and beyond.

RAGMCPAgentic AILangChainLlamaIndex

ML System Productionisation & MLOps

End-to-end lifecycle management from data ingestion through feature store, training, evaluation, serving, and monitoring. We turn prototype notebooks into CI/CD-integrated, observable pipelines.

PyTorchLightGBMMLflowDatabricksKubernetes

LLM Fine-Tuning & Generative AI

Supervised fine-tuning on proprietary corpora — product catalogues, moderation datasets, customer service logs. Parameter-efficient approaches for constrained compute budgets.

Hugging FaceLoRA / QLoRAPEFTOpenAI API

Predictive Analytics & Behavioural Modelling

Purchase likelihood, multi-touch attribution, churn prediction, CLV modelling, and lead scoring — delivered as CRM-consumable score outputs, built on transactional and clickstream data.

LightGBMXGBoostLSTMMarkov MTA

Data Engineering & Pipeline Architecture

Scalable ingestion pipelines on GA4/BigQuery, Databricks Delta Lake, and dbt semantic layer — the governed data infrastructure that every AI system depends on.

dbtPySparkBigQueryAzureAWS

AI Governance & Compliance

Risk classification of existing AI/ML systems, EU AI Act conformity support, bias auditing, explainable AI methods, and board-ready technical documentation.

EU AI ActExplainable AIBias AuditingModel Cards

Fractional Chief AI Officer

Senior AI leadership on a retained, part-time basis — AI strategy, vendor evaluation, team upskilling, board reporting, and delivery oversight. Right-sized for companies establishing their first AI function.

AI StrategyRoadmappingTeam BuildingBoard Reporting
Delivery Evidence

Commercial outcomes across recent engagements

A selection of verified results — framed in revenue, cost, and risk terms.

E-commerce marketplace · Ad monetisation
£1M/month

Additional ad revenue generated by a sale-probability model identifying optimal inventory for third-party advertising — at 2.66× ROI, with a 4× increase in eligible inventory.

E-commerce marketplace · Dynamic pricing
+3.7% GMV

Real-time price forecasting model surfacing estimated sale prices at listing time, increasing completed listing rate and total gross merchandise value.

E-commerce marketplace · CRM & retention
2× Return Rate

Purchase likelihood classifier triggering targeted CRM notifications. New user return rate doubled; early churn reduced by 5%.

E-commerce marketplace · Recommendations
20% Latency

Retrained product embedding model for interaction-based recommendations, reducing inference runtime by 20% — directly lowering serving cost at scale.

Home services marketplace · Trust & safety
+23% PR-AUC

Feature engineering improvements to an existing fraud detection classifier — a 23% lift in PR-AUC before model retraining — then deployed to production.

Insurance & automotive · Acquisition
+15% Clicks

Bayesian experimentation across acquisition touchpoints drove a 15% increase in ad click rate and 5% subscriber growth, followed by an epsilon-greedy bandit removing manual A/B scheduling.

Insurance & automotive · Brand measurement
17% Incremental

Causal survey design demonstrating 17% incremental brand equity impact — a board-level measurement framework, not correlation analysis.

Retail · Dynamic pricing
+5% Profit

Demand prediction model across 1,000+ products enabling price point optimisation; extended to a reinforcement learning approach for continuous improvement.

Packaged Engagements

Fixed-scope services

Concrete deliverables with defined scope — designed for teams that need AI capability without a drawn-out discovery process.

AI Readiness Audit

Structured assessment of your data infrastructure, tooling, workflows, and AI capability. Output: a prioritised roadmap with commercial impact estimates. A natural starting point before committing to a larger engagement.

MCP Server: Database / API → AI Connector

Connect your database or REST API to your AI assistant via the Model Context Protocol. Includes authentication, read-only query tools, schema documentation, and safety guardrails.

Internal Knowledge Chatbot (RAG)

A retrieval-augmented generation pipeline over your internal documentation — Notion, Confluence, PDFs, SharePoint. Staff can query policies, procedures, and product specs in natural language.

Automated Reporting Pipeline

Scheduled pipeline pulling from GA4, Sheets, SQL, or APIs — LLM-summarised and delivered via email or Slack. Replaces manually assembled reports with zero ongoing maintenance overhead.

Lead Scoring / Churn Prediction Model

A classifier trained on your CRM or product usage data, delivering a daily score column directly into the BI dashboard or spreadsheet your team already uses.

AI Workflow Automation

LLM integrated into existing business workflows — email triage, support ticket classification, document data extraction. High-value automation with a tightly scoped delivery.

BI Governance Recovery

Audit and remediation of ungoverned BI environments, particularly post-platform migration. Rationalises metric definitions through a dbt semantic layer to establish a single source of truth.

About Valinor AI

Closing the gap between AI potential and production reality

Valinor AI is a UK-based applied AI consultancy. We exist because the gap between what AI can do and what organisations actually ship is still enormous — and the gap is rarely a technical one.

We combine deep research-grade methodology with a commercial-first delivery mindset, working directly with the teams closest to the problem — from individual contributors to boards.

Based in London. Operating remotely across the UK and Europe.

Our approach

  • Rigour

    We apply the same standards of evidence to commercial AI that we would to published research — reproducible, validated, and honest about uncertainty.

  • Pragmatism

    Academic rigour does not mean slow. We ship working systems — the simplest model that solves the business problem is always preferred over an unnecessarily complex one.

  • Accountability

    We own the outcome, not just the deliverable. Engagements are scoped around business impact, and we measure ourselves by the same metrics our clients use.

  • Full-stack ownership

    From data ingestion to monitored inference — we do not hand off mid-project. One accountable point of contact throughout.

How We Work

From first call to deployed system

A lean, transparent process with direct access to the practitioners doing the work.

Discovery Call

A focused conversation about your business problem, data landscape, and current blockers. No obligation. We'll tell you clearly whether we're the right fit — and if not, point you toward someone who is.

Scoped Proposal

A clear proposal — fixed-scope or time-and-materials — with defined deliverables and milestones. Typically turned around within 48 hours of the discovery call.

Delivery Outside-IR35 available

Regular updates throughout. Full visibility — no black-box development. We can engage via outside-IR35 contract or standard B2B consulting agreement, depending on your procurement requirements.

Handover

Clean documentation and structured knowledge transfer at project close. We build for your team to own and operate — not for ongoing dependency.

Frequently Asked Questions

Common questions

If your question isn't here, the discovery call is the right place to ask it.

What types of companies does Valinor AI work with?
We primarily work with Series B–D SaaS, e-commerce, and marketplace businesses — growth-stage companies that have data and a clear commercial problem but need senior AI/ML capability to take projects into production. We also work with larger enterprises on specific, scoped engagements.
An AI consultant typically delivers a defined project or advisory output. A fractional Chief AI Officer provides ongoing senior leadership — AI strategy, vendor evaluation, team development, board reporting — on a part-time retained basis. It is the right model for companies that need executive-level AI direction without the cost or commitment of a full-time hire.
Yes. Valinor AI Ltd is a UK private limited company and we are structured to work outside-IR35 for clients where this is appropriate. We can also engage via standard B2B consulting contracts. We are happy to discuss the right structure for your procurement requirements.
Our deepest delivery experience is in e-commerce and marketplace businesses, SaaS, and insurance and automotive. We have delivered ML systems across ad monetisation, dynamic pricing, trust and safety, CRM and retention, multi-touch attribution, recommendations, and brand measurement.
Yes — this is often where we add the most value. Our AI Readiness Audit is designed precisely for this situation: it assesses your current data infrastructure, tooling, and workflows, and produces a prioritised roadmap with commercial impact estimates. It is a low-commitment starting point before any larger build.
The EU AI Act applies to any business placing AI systems on the EU market or whose AI affects EU-based individuals, regardless of incorporation location. For most growth-stage companies, compliance involves risk classification of existing AI/ML systems, technical documentation, and in some cases conformity assessment. We provide practical support across all of these, including explainable AI methods and bias auditing.
Model performance monitoring is a core part of every deployment — not an afterthought. We instrument data drift detection, prediction distribution monitoring, and business metric tracking from day one, and document retraining triggers and processes as part of the handover.
Yes. We have production experience across AWS, Azure, and GCP, and with tools including Databricks, BigQuery, dbt, MLflow, PyTorch, and Kubernetes. We assess your existing infrastructure in the discovery call and propose solutions that work within it — we do not require a specific stack.
Get in Touch

Ready to move from idea to production?

Start with a 30-minute discovery call — no obligation, no sales process. We'll tell you exactly whether and how we can help.

UK-based  ·  Remote-first  ·  Outside-IR35 available  ·  Typical response within one business day

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